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Category Archive: About copywriting

AI for copywriting: Unsolicited advice you’ll need today

photo of a man in front of an ad
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Discover why using AI for copywriting is not a very sound choice for professionals.

April 11, 2025 About copywriting

Everything I know about launching a brand (example included)

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I unpack important aspects of launching a brand with the example of Lost Artists.

December 25, 2024 About copywriting, On creativity

Keep Writing: 12 bookmarks from “On Writing” by Stephen King

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If this book is the sun, I am the mirror. The following words are my take on Stephen King’s writing.

September 15, 2024 About copywriting, On creativity, Photography stories, The writing life

Content marketing will not work miracles for your brand

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I feel the need to repeat that. Content marketing will not work miracles for your brand. It’s true. […]

August 21, 2024 About copywriting

Bring back the 90s: 5 complaints about copywriting today

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There are one too many ‘copywriting’ experts out there today. Most will throw at you gift-wrapped mediocrity packaged […]

August 21, 2024 About copywriting
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