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The Creative Editor
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About the Art + Copy blog

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A blog on copywriting, creativity, and art by Aleksandra I. From humble beginnings to today – please enjoy!

August 21, 2024 On creativity

How my weekly newsletter became a form of therapy

weekly newsletter benefits
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Dive in to find out how a weekly newsletter made me a better writer (and person) in the span of half a year.

January 8, 2026 The writing life

The Art Supplies That Changed How I Create (+ Tips for Choosing Your Own)

art supplies arranged neatly on a table - watercolors
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An illustrated journey with my favorite art supplies. Swatches, tips, and advice to help you choose your materials.

June 14, 2025 On creativity

AI for copywriting: Unsolicited advice you’ll need today

photo of a man in front of an ad
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Discover why using AI for copywriting is not a very sound choice for professionals.

April 11, 2025 About copywriting

Everything I know about launching a brand (example included)

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I unpack important aspects of launching a brand with the example of Lost Artists.

December 25, 2024 About copywriting, On creativity

Keep Writing: 12 bookmarks from “On Writing” by Stephen King

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If this book is the sun, I am the mirror. The following words are my take on Stephen King’s writing.

September 15, 2024 About copywriting, On creativity, Photography stories, The writing life

It’s about time: Under the spell of Capri

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In the scorching summer heat, I hurry to get off the Naples-Capri ferry. From the hazy, salt-infused windows, […]

August 23, 2024 Photography stories

The uphill battle of writing a novel: 6 things to do when your writing is going nowhere

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Read up about techniques that can help you get out of a writing rut. Here are 6 things that worked for me when my writing was going absolutely nowhere.

August 21, 2024 The writing life

Not today: The myth of hyper productivity and time

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I am sitting on a chipped wooden chair outside my apartment. It’s quite worn and weathered from months […]

August 21, 2024 On creativity

Remnants of summer: A photographic essay

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“Happiness writes white” – Henry de Montherlant Would it say much if I told you summer of ‘23 […]

August 21, 2024 Photography stories

Content marketing will not work miracles for your brand

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I feel the need to repeat that. Content marketing will not work miracles for your brand. It’s true. […]

August 21, 2024 About copywriting

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